How can you find out what needs to be changed on your website?
The answer is not simple, but the process is. We ask people (imagine secret shoppers testing your website). It's called user testing and it's an established part of what they call UX design (user interface/experience).
We go beyond into marketing testing and ask about their buying decision way before they reach your website. "If you wanted to buy an X, what would you do?", and we can go right through to ordering, receipt and product testing.
Having an independent test of the 'user interface' you are so familiar with is rather like having a superpower. Open Power Systems clients are often gobsmacked at the confusions that can be highlighted by a simple web page test.
After we spot any interaction issues using a website user test, we provide a user testing review, including expert advice on what to do. You choose which of our interaction design recommendations you want to implement or ignore for now, but we do offer to fix any user experience problems so you always have a solution.
Some usability problems are easy to fix. In one example changing a headline resulted in 36 times more business.
We have a community of user interface and service testers so where possible we use people like those you sell to. They may even become prospects for you.
People don't use websites in perfect conditions. We ask our usability testers to use your website how they normally would, whether that's at work with the phone ringing, at home on a tablet while the telly is on or the kids are yelling, or commuting with their iPhone. No labs, no perfect conditions, this is real-life user experience discovery.
All the profit you make from your first sale was probably spent getting the client. All the profit is in repeat business. What if a usability test could find and solve your website problems, double your first sales and double your repeat business?
When people like a buying experience they become word of mouth marketers for you and they'll buy again and again. Harness user testing so you're sure.
Use the enquiry form on this page to find out more, our user tests come with a satisfaction guarantee so you can't lose. Make user testing an important part of your marketing.
* No obligation